Tag: Influencer

The Influence of Influencer Endorsements on Consumer Behavior-Unravelling

In today’s digital era, consumers are constantly faced with an overwhelming number of choices. Whether it’s deciding what to purchase, where to dine, or which brands to trust, the decision-making process can be perplexing. However, there is a powerful psychological concept that shapes consumer behaviour –  Social proof is a phenomenon in which individuals conform […]

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